Solutions

Delivering and measuring successful marketing efforts is more challenging today than ever before. Consumers are interacting with dozens of media formats, hundreds of television channels and thousands of marketing impressions per day, many at the same time. With so much media interaction, they’re on advertising overload and are not paying as much attention to marketing efforts as they used to. In some cases, they’re even using technology to skip over ads.

Combine this with the fast-paced lives that people lead today, along with the ever-increasing costs of many marketing mediums, and you likely find yourself asking questions like:

• How do I get my target audience to hear and respond to my message?
• How can I act more quickly in response to changing marketplace conditions?
• How can I reduce marketing expenses while achieving equal or greater results?

Answer: Voice Marketing

Voice marketing is the act of marketing to people through the delivery of a personal, relevant prerecorded message to their telephone; or, if they’re not available, to their answering machine or voice mailbox.  As a medium, it helps you increase loyalty and retention among established customer/client and member relationships your organization has, while building new ones.  Used as a single component of your marketing plan, or as an integrated piece of your overall marketing mix, voice marketing is highly effective and measurable in driving incremental response and return on your invested budget.

Why use Voice Marketing?

Voice marketing is the only medium that allows you to convey your marketing message with the warmth and personal touch of a human voice from your organization.  You can choose to record your message yourself, or you can select a professional voice-talent who will create your message for you via the VoiceBlast™ console.  Either way, your target audience will positively respond to your message and appreciate the personalized attention.

Speed

VoiceBlast™ provides you with a communication tool that enables you to create and deliver a message to a few dozen or tens-of-thousands of people in a matter of minutes. This means that you now have a tool that can allow you respond quickly to changing business or market conditions, or to be able to reinforce a previously communicated message right before action is requested or needed from your target audience.

Direct Delivery

With VoiceBlast™, you can deliver your message directly to your target audience on the phone when they pick up, or if they’re not available, your message will be left on their home answering machine or voice mailbox among only a few other important personal messages that they’re sure to listen to.

Results

VoiceBlast™ delivers proven results. Organizations that utilize voice marketing are experiencing:

• Boosts in revenue on sale events of 20% and more;
• 30%+ lift in response rates [attendance, store traffic, etc.] to announced events;
• Triple-digit ROI measures; and
• Other break-through results

Who uses Voice Marketing?

Retailers, financial institutions, medical offices/practices, churches and other non-profit organizations, distributors/ brokers and many other types of business and non-profit organizations of all sizes. These organizations are using VoiceBlast™ to communicate with their customers and members by sending them pre-recorded voice messages that:

• Invite people to special sales or events;
• Remind people of upcoming meetings or appointments;
• Deliver reward or special promotional incentive offers;
• Announce organizational news; and
• Hundreds of other uses.

The result is increased attendance at events or store sales/event traffic, sales or donations, greater customer retention and loyalty, and higher customer satisfaction.